CORPORATE HABIT CHANGERS
Your strategy.
Their daily habit.
We close the gap between your strategy and what people actually do — and make the new way stick.
THE PATTERN YOU RECOGNISE
The strategy was there. The slides were good. Everyone nodded.
Then Monday came, and the old habits won.
New strategy gets launched. Town hall goes well. Training is scheduled.
People attend. People nod. People go back to their desks.
Three months later, someone asks: whatever happened to that initiative?
The hidden cost is not the training budget. It is the strategy that never becomes daily behaviour.
11
Countries
30+
Participating nationalities
65%
Sustained engagement at week 12
8
Industries
WE ARE IN THE BEHAVIOUR BUSINESS
Not a platform. Not a scratch card. A hybrid system for turning strategy into daily behaviour.
Three layers, each doing a different job. The change comes from the combination, not from any one of them alone.
FROM STRATEGY TO BEHAVIOUR
How it works
01
Start with the ambition and the gap
The strategy, launch or change you want to land, and where it is not yet showing up in daily behaviour.
02
Define the smallest daily act
What is the one thing someone could do differently tomorrow?
03
Design the hybrid programme
Digital for scale, physical for memorability, live for collective reinforcement. Workshops, trainings, hackathons or existing programmes folded in where they fit.
04
Activate
The programme goes live and the first challenge begins, through whichever formats suit the organisation. Something physical often lands here: a card, a ticket, an artefact. And a smile on people’s faces, so they feel it as something they want to explore and experiment with.
05
Reinforce
Workshops, peer dynamics, live moments and social visibility keep people coming back, from exploration to scale.
06
Measure
Participation, repetition, habit formation. Not what people know, but what they do.
WHY IT WORKS
Built on behavioural science. Designed to feel good.
Every design choice traces back to a primary source. Distributed practice. Retrieval. Social visibility. Trigger design. Not borrowed language. Applied mechanisms.
If it’s enjoyed, people do it
If they do it, it becomes practice
If it’s practised, it becomes habit
If it’s habit, change sticks
The Habit Design Framework
The full behavioural science behind our method. How we design programmes that people enjoy, practise, and sustain.
WHY TEAMS CHOOSE US
The same outcome, without the lock-in, the bloat, or the licence you keep paying for.
We turn strategy into habit
From plans and presentations to what people actually do every day.
We make change work in practice
We chase traction and visible movement, not ideas that only look good on paper.
We see what's missing, fast
Quick diagnosis, then exactly the right expertise. One team to coordinate, not five.
We are hybrid by design
Physical, digital and human, combined to fit your reality, not one fixed format.
We focus on what works for you
No forced product, login or format. The route follows the real challenge.
People enjoy it
Quick diagnosis, then exactly the right expertise. One team to coordinate, not five.
See all six reasons, in depth
WHERE WE FIT
The honest comparison
Everyone sells a tool, a platform, or a workshop. We sell the habit that outlives all three.
BIG CONSULTANCIES
Strategy decks, boardroom-down, premium-priced. Lands in the boardroom, not on the floor.
COMPANY CHALLENGES
We’re the last mile they’re bad at, landing it on the floor, scalable, reusable, and actually enjoyed.
DIGTAL ADOPTION PLATFORMS
Tooltips and in-app walkthroughs. Only reach people already at a desk, inside the tool.
COMPANY CHALLENGES
We reach field staff and the unlogged-in, the people a tooltip never finds.
BEHAVIOUR_CHAGE SAAS
A dashboard and generic nudges. Engagement bolted on, not built in.
COMPANY CHALLENGES
Bespoke challenges built around your strategy. Engagement is the product, not a feature.
COPILOT ENABLEMENT PROGRAMMES
Sell licences and a launch event. Adoption spikes, then fades by week four.
COMPANY CHALLENGES
We make it the thing people open on a Monday, the habit they return to, not the licence they forget.
SERIOUS_GAME STUDIOS
A polished bespoke game. One expensive moment, then it’s over.
COMPANY CHALLENGES
A repeatable system you reuse across campaigns, not a one-off you pay for again next year.
Not sure where we’d fit for your team? That’s exactly what a Gap Scan is for.
65%
SUSTAINED ENGAGEMENT AT WEEK 12
Skills that get used. Behaviour you can see.
We measure on three levels: participation patterns over time, sustained engagement at week twelve not just week two, and when a client wants to see whether behaviour itself is shifting, we add a habit measurement layer designed for that programme.
Because dashboards don’t change culture. Repeated behaviour does.
OUTCOMES IN THE WORLD
We work across industries and sectors globally, helping organisations turn strategy into daily behaviour, and making sure it actually gets implemented.
FEATURED OUTCOME - SCALING TRUST
In 90 days, over 70% of people felt more confident making AI-driven decisions, and daily tool use rose 30%.
Instead of a top-down mandate, we ran an AI capability and sentiment scan (85% took part), then facilitated honest, structured conversations between leadership and staff. Reframing adoption as personal wins, not corporate orders, let people embrace new tools at their own pace.
A national water utility · ~1,400 employees
Copilot became the first thing people opened on a Monday morning.
Energy retailer
New values reached field staff who never start their day at a desk.
Telecoms
400 people practised AI every day, and kept showing up to learn together.
Technology · five countries
Read the client stories
ABOUT US
We're corporate habit changers.
We started Company Challenges because we’d sat in the seats you’re sitting in, watching good strategies stall the moment the launch buzz faded.
Not a poster. Not a one-off workshop. Daily practice that makes change stick. We blend behavioural science, play and a bit of mischief to turn what you decide in the boardroom into what people actually do on the floor.
Read our story
Global
Programmes across industries and continents.
3
Layers, digital, physical and live, woven into one.
90 days
To measurable behavioural shift.
Ex-corp
Insiders, not vendors who need you addicted.
THE PEOPLE BEHIND IT
Ex-corporate insiders who've sat where you sit.
Jaspar Roos
Behavioral design, play, and AI
Dr. Ilse Svensson ‑ de Jong
Adoption science and behavioral analysis
Michiel Ykema
Systems thinking and change architecture
Prof. John Bessant
Innovation and academic research
Rogier Egmond
Value-driven activation and user traction
Sabine Schilleman
Learning, development, and employability
Every quarter you wait, the gap between your strategy and behaviour grows.
Start with a focused pilot. See measurable behavioural shift within 90 days.
