ABOUT US
We build the systems that make change stick.
Company Challenges designs corporate habit programmes that turn strategic intent into daily behaviour, digital platform, physical tools, live experiences, and behavioural science, designed as one coherent programme. Company Challenges is the alchemy of bringing together technology, human behaviour and purpose at scale.
HOW THIS STARTED
Born inside Limpid & Co.
Company Challenges was founded by Jaspar Roos and Michiel Ykema within Limpid & Co, the international transformation consultancy they built together. They spent years designing games, playbooks, and facilitation toolkits for transformation programmes, AI adoption, innovation culture, the future of work, learning what actually moves behaviour in real organisations. In parallel, they ran research programmes on humour and play as drivers of engagement and adoption. Together with many partners and team members, they have created remarkable results in the field of how to get strategy practical.
Company Challenges is the distillation of that work: a methodology and a platform built to make behaviour change stick.
It started in 2022 with a single client and a problem no existing platform could solve.
How to deliver proven physical methods asynchronously, at scale, without losing the mechanics that make people act. That first programme ran in the Netherlands.
2022
First programme
40+
Countries served
13
Time zones spanned
The scale changes. The mechanism doesn't.
THE FOUNDERS
The two who built it.
Jaspar Roos
Co-founder
Behavioral design, play, and AI. The instinct for what makes people actually act.
Michiel Ykema
Co-founder
Systems thinking and change architecture. The structure that makes change scale.
Company Challenges is backed by a wider team of behavioural scientists, activation specialists and learning designers,
Meet the people behind it
WHAT WE BELIEVE
Not a poster. Not a workshop. Daily practice that makes change stick.
Repetition over information
Knowing isn’t doing. We build the small daily acts that turn intent into instinct.
Play is serious
Humour and play aren’t decoration, they’re the engine of engagement and adoption.
Land it on the floor
Strategy that stays in the boardroom changes nothing. We take it to where the work happens.
Bring us the challenge. We'll bring the right people to it
Start with a Gap Scan, a focused conversation about the behaviour you need to shift.
