We build the systems that make change stick.

Company Challenges was founded by Jaspar Roos and Michiel Ykema within Limpid & Co, the transformation consultancy they built together. They spent years designing games, playbooks, and facilitation toolkits for transformation programmes spanning AI adoption, innovation culture, and the future of work, learning what actually moves behaviour in real organisations. In parallel, they ran a research programme on humour and play as drivers of engagement and adoption.
Company Challenges is the distillation of that work: a methodology and a platform built to make behaviour change stick.

It started in 2022 with a single client and a problem no existing platform could solve: how to deliver proven physical methods asynchronously, at scale, without losing the mechanics that make people act. That first programme ran in the Netherlands. Participants have since joined from more than 40 countries, across programmes spanning 13 time zones. The scale changes. The mechanism doesn’t.